A fresh breeze of ambition is sweeping through India’s textile corridors as The Chatterjee Group (TCG) breathes new life into the cherished Garden Vareli label. Known for its elegance in ethnic wear, Garden Vareli is now poised for a vibrant relaunch, backed by a bold Rs 2,000 crore plan to establish itself as a global textile force.

After acquiring Garden Silk Mills Ltd through bankruptcy court nearly four years ago, TCG’s arm MCPI Ltd has slowly rebuilt the foundation. Now, the group is steering into the B2C segment with full momentum. Under the guidance of TCG chair Purnendu Chatterjee, Garden Vareli will become the flagbearer of the firm’s international textile journey.

The strategy includes creating a new company solely focused on textiles, adding domain experts, and enhancing offerings beyond sarees. Plans are already underway to include dress materials like salwar-kameez-dupattas and broaden the range with accessories such as cosmetics and leather goods. A vision to command the entire value chain from raw PTA at MCPI Haldia, to yarn and fabric units in Surat—gives Garden a rare integrated strength.

Surat, India’s synthetic textile capital, provides a natural springboard for scale. The brand will invest in standalone outlets at key markets while also partnering with multi-brand retail points. Mahendra Singh Bhadoria, the newly appointed CEO, confirmed that the brand would explore cotton, silk, and blended fabrics alongside synthetic fibres.

As part of its international blueprint, Garden may begin with contract manufacturing to gauge global preferences before making its own mark abroad. With deep manufacturing roots and a reimagined product line, Garden Vareli is ready to weave a fresh chapter on the world textile map.